The Top 5 Most Liked Pages on Facebook and What We Can Learn From Them
I recently discovered the Top 100 Most Popular Facebook Pages and took a look at the top few – 5, to be exact – and saw both variations and similarities in their strategies. Let’s take a closer look at the pages and what we can learn from them.
1. Facebook
Likes: 52,227,065
Custom landing page: No
Cool Wall Details Worth Mentioning:
- Links to Facebook Live events
- Featured stories on how Facebookers have used Facebook (e.g. to find a job)
- Updates from their blog
- Information about new products and links for more information on them
- Photos of new innovations (e.g. grouping similar stories in news feed)
2. Texas Hold’Em Poker
Likes: 49,833,957
Custom landing page: Yes, with quick link to play Poker via their Facebook App (see right)
Cool Wall Details Worth Mentioning:
- Custom profile photo with a player of the week. (In order to become the player of the week, players must participate in the site’s forums.)
- Poker chip giveaways and other gamer awards
- Mentioning top players by name
- Photo albums that link to new games
- Mentioning VIP club, where players will receive additional perks and deals
3. Eminem
Likes: 46,644,195
Custom landing page: Yes, complete with embedded video (see right)
Cool Wall Details Worth Mentioning:
- Links to official Eminem videos
- Specials and deals for concerts
- Photos with promotions for concerts and albums
- Links to albums and songs in iTunes, Facebook App, website
4. YouTube
Likes: 44,777,937
Custom landing page: No
Cool Wall Details Worth Mentioning:
- Links to articles that mention YouTube
- Popular YouTube videos
- Links and videos to the YouTube blog
- Asking questions that require answers via video
5. Lady Gaga
Likes: 43,312,927
Custom landing page: Yes, complete with embedded video (see right)
Cool Wall Details Worth Mentioning:
- Posts to fans, seemingly from Gaga herself; some imported from Twitter
- Photos of Lady Gaga in the press
- Links promoting fellow celebrities
- Links to music videos
What can we learn from them?
The way I see it, all of these pages have a few major things in common, that can be summarized in just a few steps:
- Define your audience.
- What would your audience want to know about?
- How can you provide that in bite size pieces?
What have you learned from the more popular pages out there?